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Cupid, are you listening?

Happy [almost] Valentine’s Day! It’s certainly feeling like sweetheart season. Store shelves are overpacked with pink and red treats. Inappropriate cards boldly appear in every drugstore aisle. And those in singledom are becoming bitter. Step up your skills, Cupid.

Despite overpriced Hallmark gifts, sappy jewelry commercials and a dislike for candy hearts, I am a Valentine’s junkie. I’ve loved this day since I was old enough to eat a chocolate bar. I’m as cheesy as they come. My obsession means a handful of my friends temporarily want to punch me in the face each year.

Before the days of making dinner reservations, I was receiving cootie-coated cards from grade school admirers.

Punching aside, Valentine’s Day has captured my heart for years. I loved it for the sugar as a grade-schooler. For the anonymous notes as a flirtatious teenager. For the free drinks as a college bargoer. And for the love notes as a newlywed. I’m sure my husband just adores this obnoxiousness.

Beyond Godiva chocolates, though, I love this holiday because it’s both thoughtful and awkward— at every age, really. Thoughtful because of the planned-ahead dinners, the flowers and the love notes. Awkward because of the secret admirers, the complicated relationships and the inevitable indecisiveness. Roses or daisies? Chocolates or sweetarts? Dinner in or dinner out?

Before the days of making dinner reservations, I was receiving cootie-coated cards from grade school admirers. Boys tried to make their moves with cartoon-themed love notes. I genuinely appreciated the thoughtfulness. Just like I appreciate it now.

Young or old, single or taken, sap or sapless, this holiday is the best it’s going to get all winter. So embrace the thoughtfulness. Plan a date night (or a bar night). Eat all the chocolate you want. And write a cootie-coated love note.